4 Unexplored Creative Tools for Marketing
In marketing, everyone talks about Canva, Adobe, or Figma. But true creative advantage often lies in the tools that fly under the radar—platforms that inspire fresh ways of thinking, storytelling, and connecting.
Here are four underrated creative tools that can spark originality in modern marketing:
- Remove.bg: The Silent Visual Enhancer
- Reframe product shots for cleaner ads.
- Create meme-worthy content quickly.
- Repurpose images for multi-channel campaigns.
- Coolors: The Emotion of Colors in a Click
- Align branding with emotional undertones.
- Discover surprising combinations for campaigns.
- Make color strategy both intuitive and fun.
- LottieFiles: Motion Without Complexity
- A library of lightweight, customizable animations.
- Easy embedding in websites, apps, and presentations.
- Zero After Effects experience required.
- Unsplash + Pexels: Stock With a Twist
- A generic photo becomes an original campaign visual.
- Free assets feel fresh and branded.
- Teams save production costs while keeping authenticity.
Background removal used to demand Photoshop expertise. Remove.bg does it in seconds, making it a marketer’s secret weapon. With it, you can:
It’s the quiet helper that sharpens your visual storytelling.
Colors are more than aesthetics—they’re psychology in motion. Coolors generates endless color palettes with just a click, helping marketers:
It’s like having a mood board that thinks for you.
Animated content captures attention faster than static design. But creating it often requires heavy production. Enter LottieFiles:
This tool lets marketers add dynamic flair and interactivity—without slowing down teams or budgets.
Yes, stock imagery is everywhere. But the unexplored potential lies in remixing. Platforms like Unsplash and Pexels aren’t just free image banks—they’re raw creative material. By remixing, collaging, or reframing:
The trick isn’t in downloading—it’s in reinventing.
Turning Tools Into Impact
Tools alone don’t drive creativity—how you use them does. The real edge comes when you align these platforms with your brand’s storytelling strategy.
To know how to make the best use of these creative tools for your brand’s unique requirements, connect with @SNC's Digital Strategy Team—where ideas meet execution, and creativity becomes impact.