Vanishing Visitors - why people leave without buying
You’ve created an amazing website, and there is traffic too...
But here’s the problem: Sales rate is still not going up!
People may keep visiting your website often but if the site is problematic, they may easily lose trust in the site and may never step in again.
If your bounce rates are high but the conversion rates are low, there is a good chance that your website has something that is turning away your customers.
It can mean one or all of these problems:
Messy Design: Outdated and chaotic
An Outdated, slow loading, complicated site designing can be huge turnoff for customers.
In this age of instant things, being too slow can be the fastest way to lose customers.
If the site is too simplistic or too complicated, it can also cause trouble.
Simple and dull design can make the visitors bored and exit your side, meanwhile being too complicated can give them a headache.
Converting content or confusing content?
People can buy your product only when they understand its details.
If the content is too difficult to read or contains more technical terms or even worse, it doesn’t contain any product description at all, then you are going to lose your customers at an alarming rate.
Your site will be alienated if the content is not clear and easily understandable.
Distractions that drive away your customers:
As a customer what they want to experience is smooth browsing, not bombarding ads from all sides.
Occasional display of ads is alright, but making your customers fight against constant pop-ups can make their experience frustrating
It also gives your site a spam website looks due to the ad's pushy nature.
Limiting the ads and where they appear is necessary to make your customers stay and to make them feel your site can be trusted.
Define your CTA:
Call-to-Action keys play a major role in the purchase of your products.
If you don’t have obvious Call-to-Action buttons, people may back out at the last step of purchasing your product.
As much as your product highlights are important, it is also necessary to focus on Call-to-action buttons like “Buy now”, “Add to Cart”, “Free trial”, cause only they can help you seal the deal.
Making the last step of purchasing your product complicated can make the customers feel like they wasted their time and efforts on your site and have a negative impact on your site.
Not mobile-friendly:
More than 60% of users shop on mobile phones. A site that is not mobile-friendly can face more issues building their target audience.
Mobile usability is crucial in building your site to a wider audience.
So, make the site easier to use on mobile, with easy to touch buttons, clear text, and a mobile-friendly interface.
In the end, it’s all about experience:
Getting visitors to your site is only halfway to success, but making them stay and purchase your product is where the real strategy comes in.
Your question shouldn’t be “Why aren’t they buying?” rather “What’s getting in their way of buying?”
@SNC our professionals can help you fix your conversion rates and make your site feel effortless and seamless for your customers.
Turn every click into a purchase with us.