Is a Website Enough or Do You Need an App?
You’ve built a successful website and it’s attracting viewers, showcasing your brand, products, and much more.
But is a website enough for your brand’s development in the future?
Sometimes it might just be fine.... but sometimes, it may not be.
Customers aren’t just browsing – they are looking for a quicker and smoother experience.
Some prefer apps and some prefer websites, the difference lies in the type of product and their demand.
When is a website enough?
The website is your brand’s online front door - the welcome mat that receives your customers in the digital storefront - it’s how the customers find you, know about you, and judge your brand.
Why a website?
- Easy to update and access
- Affordable
- Efficient for SEO
- No storage requirements
- Faster developing process
Best for:
A startup company, a small-scale business, or a service company that wants to publish their brand online, be found and known, or just share information.
When is an app necessary for you?
According to statistics, about 68% of traffic comes from mobile phones.
Apps are faster and instant, making many mobile users engage in apps rather than websites
Why an app?
- Faster and interactive experience
- Constant reminder through notifications
- Easily available in any device with net
- • Increases user engagement
Best for:
Businesses that need repetitive interaction with customers like e-stores, booking platforms, fitness platforms etc.,
What is best between them?
Let’s be honest. Not every business requires an app.
Apps offer convenience but require extra costs, maintenance, and effort.
For occasional customer interaction, focus on interactive websites rather than an app.
For daily interactions, apps can be a game changer.
The middle ground?
If you are still torn between what to choose, you can always opt for Progressive Web Apps (PWA) - A hybrid solution - that integrates both website and app.
It’s cost effective and user friendly.
Many top brands like Starbucks, Dominos, Twitter, and Pinterest offer PWA services for their customers.
Choose what serves your customer:
In the end, it’s not about “Which is enough?” It’s about “What serves your customers the best?”.
Choose a platform that suits your customer’s needs – Build it strong – Enhance its experience – Make it smoother and faster.
If required, choose PWA, when there is a need for both an app and website.
@SNC we help you choose the right path. We help you tailor your platform according to your brand and customer needs and guide you through your digital development.
@SNC – Guiding you to make smarter digital choices.